Buckhead Style Meets Global Impact: Tiffany & Co.’s Ocean-Inspired Jewelry Gives Back

In Buckhead, luxury isn’t just about what you wear—it’s about what you stand for. At Tiffany & Co., located in both Lenox Square and Phipps Plaza, a new collection merges timeless style with powerful purpose. The Love For Our Oceans initiative, launched by Tiffany & Co., invites Buckhead shoppers to join a global effort to protect one of Earth’s most vital and vulnerable resources: our oceans.

At the heart of this initiative is the T Smile by Tiffany cord bracelet collection—10 stunning designs in 18k yellow or rose gold, available with or without diamonds. But these bracelets are more than a beautiful accessory. They’re crafted using REPREVE® Our Ocean™ recycled polyester, made entirely from ocean-bound plastic bottles. And each bracelet purchased helps fund marine conservation, with $100 or $200 from each sale donated directly to The Nature Conservancy through October 14, 2026.

Tiffany & Co. has long embraced environmental stewardship. Over 20 years ago, the House took a bold stand by eliminating coral from its collections and encouraging other jewelers to do the same. Since then, The Tiffany & Co. Foundation has donated more than $38 million to coral and ocean conservation. Its grants have supported work in over 30 countries and helped protect an area of ocean larger than the United States—more than 13 million square kilometers.

So why the oceans? Tiffany & Co.’s design legacy is deeply tied to nature’s beauty—especially the sea’s captivating treasures. From coral-inspired pieces to shimmering aquamarines, the ocean has been a constant source of inspiration. As stewards of this beauty, Tiffany & Co. sees a responsibility to protect it for future generations.

Funds raised from the T Smile collection will help conserve critical ocean habitats like coral reefs and kelp forests, support biodiversity, and back urgent conservation projects in regions around the globe—from The Bahamas to Belize and beyond.

Here’s how you can take part:

• Shop with purpose at Tiffany & Co. in Lenox Square or Phipps Plaza—every T Smile by Tiffany bracelet supports ocean conservation.

• Stay informed by exploring The Nature Conservancy’s work at nature.org/oceans.

Whether you’re gifting a loved one or treating yourself, this is your chance to wear your values—and support a future where ocean beauty continues to inspire for generations to come.