A simple, one-month workplace challenge brought to you by Livable Buckhead during the World Cup. 

From June 15 to July 15, employers and employees across Buckhead are stepping into the game. The World Cup energy is not just on the pitch. It is showing up in how people move, connect, and show up to work every day, the same way fans rally behind Miguel Almirón  when the moment calls for it.

This is a simple, one-month workplace challenge built for real life. No complicated rules and no major changes to how you work. Just log the ways you move differently such as transit, carpooling, biking, walking, or teleworking, and turn everyday decisions into something your whole team can rally around. Momentum builds quickly. Participation spreads across teams, departments, and buildings. What starts as one small shift becomes a shared experience that brings workplaces into the World Cup moment together. It is not about being perfect. It is about getting in the game, trying something new, and making one move at a time.

Join employers and employees across Buckhead. Step in, take your shot, and see how far your team can go.

This is a one-month team challenge where the way you get to work becomes part of the game. During the World Cup, Atlanta will welcome hundreds of thousands of additional visitors for matches, watch parties, and events across the region. That means more cars on the road, longer travel times, and a very different daily commute.

This is your opportunity to stay ahead of it and be part of the solution. Instead of driving alone, you earn credit for choosing options like transit, carpooling, biking, walking, or teleworking. Join your workplace in Georgia Commute Options (MyGCO), log your trips, and each commute counts toward your team’s total.

Making the switch, even a few times a week, can save time, reduce stress, and help keep Buckhead moving during one of the busiest periods of the year. Across the district, teams are stepping up, competing, and showing how small changes can add up to real impact.

This is a one-month opportunity to engage your team during one of the busiest travel periods Atlanta will see. The World Cup will bring hundreds of thousands of additional visitors to the region, impacting daily commutes, travel times, and overall employee experience.

Score the Way You Go gives you a simple way to respond. Without changing policies or operations, you can invite your team to participate in a short-term challenge that encourages alternatives to driving alone. Transit, carpooling, biking, walking, and teleworking all count, with participation tracked through Georgia Commute Options (MyGCO).

The structure is intentionally low lift. You sign up your workplace, share the program, and your team logs trips and builds momentum together, creating a shared experience that supports your employees while delivering measurable results.

Score the Way You Go is a one-month, World Cup–aligned challenge designed to help Buckhead workplaces and team members navigate a high-impact travel period from June 15 to July 15. Participation is simple, flexible, and built for real life, with Livable Buckhead providing coordination and tools so getting started takes minutes, not effort.

• Join your workplace through Georgia Commute Options (MyGCO)
• Log alternative commute trips throughout the challenge
• Participation is flexible, from one trip per week to daily engagement
• Weekly prompts and shared progress build momentum
• Individual actions contribute to team participation across Buckhead
• Helps reduce congestion during a peak travel period
• Contributes to measurable impact across the district

This is your way to be part of the World Cup moment while making your daily routine work better for you.

Every time you choose something other than driving alone, it counts. Transit, carpooling, biking, walking, and teleworking all contribute when logged through Georgia Commute Options (MyGCO).

Bring your A-game. Individual performance and team participation both get rewarded.

Top Individual Performers

• 1st Place: 3-Day Shaky Knees Pass
• 2nd Place: 2-Day Shaky Knees Pass
• 3rd Place: 1-Day Shaky Knees Pass

Shaky Knees is Atlanta’s premier three-day music festival, held each fall at Piedmont Park and known for its mix of indie, rock, and alternative artists. The 2026 lineup features major acts like Twenty One Pilots, The Strokes, and Gorillaz, along with a deep roster of standout performers, making it one of the city’s biggest annual events.

Team Prize
The top-performing workplace team wins a group meal in Buckhead, giving everyone a chance to celebrate together.

Every trip counts. The more you participate, the closer you get.

Your commute can pay off. When you log alternative trips through Georgia Commute Options (MyGCO), you earn cash, unlock perks, and get entered to win prizes.

Cash + Rewards

• Gimme Five: Earn $5 per day, up to $150 over 90 days
• Carpool Rewards: Up to $20 per person each month
• $25 Monthly Drawings: Use points to enter and win

MyGCO rewards everyday choices like transit, carpooling, biking, walking, or teleworking. The more you log, the more you earn.

Bonus Perks
Log at least 5 clean commute days per month to unlock CommutePerks, including discounts at local and national businesses.

Every trip adds up. Simple changes can turn into real value.

Score the Way You Go is a one-month, World Cup–aligned challenge designed to help Buckhead workplaces engage their teams during a high-impact travel period from June 15 to July 15. The program is intentionally short-term, low lift, and free to participate, with Livable Buckhead providing onboarding support, ready-to-use communications, coordination, and post-campaign reporting so employers can participate without changing policies or systems.

• Team members log alternative commute trips through Georgia Commute Options (MyGCO)
• Transit, carpooling, biking, walking, and teleworking all count
• Participation is flexible, from one trip per week to daily engagement
• Weekly prompts, light competition, and shared progress build momentum
• Individual actions scale into team participation across workplaces and Buckhead
• Drives team engagement and employer visibility
• Helps reduce congestion during a high-impact travel period
• Generates measurable participation and impact data aligned with regional mobility goals

While the program supports travel demand management during the World Cup, it is positioned first as an employer engagement opportunity. It provides a clear, structured way for workplaces to take part in a global moment while creating a shared experience for their teams.

Getting your workplace in the game is simple. No policy changes, no added systems, just a clear way to engage your team during a high-impact period.

1. Sign Up Your Workplace
We will get you set up in Georgia Commute Options (MyGCO) and provide everything you need to get started.

2. Share with Your Team
Use ready-to-go emails, graphics, and quick-start materials to introduce the challenge and encourage participation.

3. Track Participation and Results
Your team logs their trips, builds momentum, and you receive a post-campaign summary with participation and impact results.

• Light workplace challenges and prompts
• World Cup tie-ins that keep participation fresh
• Recognition moments that highlight team involvement
• Simple activations like wear your colors days, match predictions, or team milestones

• Employer participation guide
• Email templates and internal messaging
• Digital signage and promotional graphics
• Clear instructions to launch quickly

Discounted Transit Program

Offer employees a high-value benefit with MARTA passes at a 20% discount, with no long-term commitment or minimum order.

Flexible Transit Options

Built for hybrid schedules, with options from 10-trip passes to monthly unlimited access. Unused trips roll over, so employees only use what they need.

Custom Commute Plans

Personalized commute solutions that combine transit, carpooling, biking, walking, and last-mile options to make alternatives practical.

Explore our World Cup blog series for insights, ideas, and real examples to help your workplace plan, participate, and make the most of the moment.

Employer Mobility Services

A full suite of services to support your workplace:

• Employee commute consulting and surveys
• Pre-tax and subsidized benefit setup
• On-site or virtual engagement support
• Program strategy aligned with your goals

World Cup Resources

Get your workplace ready for one of the largest global events Atlanta has ever hosted. Livable Buckhead provides centralized resources to help you plan, activate, and stay informed.

• Key dates, match schedules, and peak visitor periods
• Opportunities to host watch parties, events, and promotions
• Access to programs like Showcase Atlanta and Discover Atlanta listings
• Guidance on public viewing requirements and participation options
• Infrastructure updates, planning tools, and real-time coordination
• Ways to get involved through volunteer programs and local initiatives