MARTA’s 2025 Customer Experience Strategic Workplan: A Smarter Commute Strategy for Buckhead Businesses

MARTA has launched its 2025 Customer Experience Strategic Workplan, a five-year plan designed to improve transit operations across metro Atlanta. The plan focuses on core service priorities including reliability, safety, cleanliness, and real-time communication, and includes much-needed upgrades to stations and amenities. For Buckhead this means improved service at high-traffic Red and Gold Line stations such as Lenox, Buckhead, and Lindbergh. Commuters will benefit from cleaner, more secure stations, better train performance, and real-time updates that reduce delays and unpredictability during peak travel times.

These improvements directly benefit Buckhead businesses. As traffic congestion increases due to growth and major upcoming events like FIFA 2026, public transit becomes a practical solution for keeping employees on time, reducing lost productivity, and ensuring access to a reliable workforce.

Why should employers support transit use?

• Cost control: Providing pre-tax transit benefits through IRS Section 132 helps companies reduce payroll taxes, and employees keep more of their income.

• Employee retention and recruitment: Long commutes and traffic headaches are a major factor in job turnover, and transit provides a dependable option that improves work-life balance.

• Workforce productivity: Employees who avoid the stress of traffic tend to arrive more focused and punctual, helping maintain business performance.

• Real estate efficiency: Transit-reliant employees reduce demand for costly parking infrastructure, freeing up valuable space and resources.

Livable Buckhead is your partner in workforce transportation solutions. With two decades of experience in employer transportation programs, we offer services designed to help your business operate more efficiently:

• Custom mobility plans: Using GIS mapping and detailed commute surveys, Livable Buckhead develops tailored mobility plans that identify workforce commuting trends, highlight access challenges, and offer cost-effective solutions. These plans can also pinpoint employees who may be at risk of leaving due to long commutes.

• One-on-one commute planning: Livable Buckhead works directly with your employees to help them identify faster, more affordable commute options, including MARTA, carpools, or park-and-ride services.

Helping your team beat traffic is good for business. With MARTA investing in a stronger, more reliable rider experience, now is the time for Buckhead employers to take advantage of transit benefits that boost your bottom line and help your team work smarter.

Interested in learning more? Visit our Employer Mobility Resources, or contact us.