Help make the Holidays in Buckhead the most unique in the city! Whether you’re a local business, a restaurant, or a hotel, this is your opportunity to shine and draw residents and visitors alike, whether they’re here to shop, dine, celebrate, or simply soak in the season.

This year’s Miracle on Peachtree carries the theme Buckhead Shines Bright, a month-long celebration that lights up our community with sparkling décor, festive menus, seasonal drinks, and family-friendly activations. From lively streets to glowing trees, Buckhead becomes the city’s holiday destination.

Join us in creating unforgettable experiences with highlights like:

• Hot Chocolate Crawls: Sip your way through Buckhead Village, Lenox Square, and Phipps Plaza with festive beverages, live music, and family fun.
• Wreath Decorating: Share the holiday spirit by creating beautiful wreaths for Atlanta’s first responders.
• Holiday Tree Lighting: Gather at Charlie Loudermilk Park as Buckhead’s 24-foot tree from Traditions shines bright with holiday music and cheer.
• Santa on the Buc: Ride along with Santa and MiguElf for a magical trip through Buckhead.

Participation in Miracle on Peachtree 2025 is your chance to be part of Buckhead’s premier holiday tradition. Let’s make this season shine brighter than ever.

Participation Registration Now Open

Savor a festive beverage and toast the season at the 2025 Hot Chocolate Crawl, one of the signature highlights of the Miracle on Peachtree event series from Livable Buckhead. Featuring live music, seasonal drinks, and fun for all ages, this event offers participants the choice between two dates and two iconic Buckhead locations, each with its own holiday atmosphere. Admission is free for attendees, with commemorative campfire mugs available for a $5 donation to Livable Buckhead.

Event Details:

• Saturday, December 6: Buckhead Village District and surrounding areas
• Saturday, December 13: Peachtree Road, including Lenox Square and Phipps Plaza, concluding with a holiday after party at the InterContinental Buckhead Atlanta

As a participating merchant, you can make your spot a must-visit on the Hot Chocolate Crawl by offering:

• A free non-alcoholic festive beverage
• Entertainment such as music or performances, with support available from Livable Buckhead
• Adult drink specials like spiked cocoa, toddies, or seasonal cocktails for purchase
• Special holiday menus to complement the event

Sign up by October 29 to become a stop on the 2025 Hot Chocolate Crawl and help make the holidays in Buckhead shine bright.

Help make the Holidays in Buckhead the most unique in the city by joining us for Miracle on Peachtree 2025. This month-long celebration transforms Buckhead into a holiday destination filled with festive décor, signature events, and activations that bring together residents, visitors, and businesses from across the region.

The Participation Guide provides everything you need to get involved, from event details to marketing resources. Whether you are a retailer, restaurant, hotel, or service provider, there are opportunities at every level — from low-cost activations to larger-scale sponsorships. By participating, you not only drive foot traffic and awareness for your business, but also play a role in positioning Buckhead as Atlanta’s holiday destination.

Inside the guide you will find:

• Event overviews and key dates for the Hot Chocolate Crawls, Holiday Tree Lighting, Wreath Decorating, and Santa on the Buc
• Marketing and media campaign details, including regional press, digital advertising, and social media collaborations
• Ideas for low-, mid-, and high-cost activations tailored to all types of businesses
• FAQ and contacts to help you maximize your participation

Miracle on Peachtree is more than a celebration — it’s a platform for Buckhead businesses to shine. Explore the guide and discover how you can be part of making this holiday season brighter than ever.

Once you complete the form, Livable Buckhead will use the information to add your business to the official Miracle on Peachtree page (livablebuckhead.org/holiday/) We’ll also make sure you receive a marketing toolkit and keep you up-to-date on the progress of Miracle on Peachtree.

If you have any questions, feel free to contact Livable Buckhead’s communications director, Scott Cantrell: scott@livablebuckhead.org