EVs: The 2023 Rising Star On Netflix
Open charge port door on the exterior of the 2023 Cadillac LYRIQ.
Hollywood… where only two percent of performers become shining stars. The successful two percent isn’t simply talent but, being prepared to endure rejection, humiliation, daily criticism, financial anguish, and learning from failure. You must be resilient.
Enter the new star of the year, EVs checking all the boxes for resiliency. The first week in February, Netflix announced EV’s will be debuting in their movies and series on the long-term basis. General Motors has partnered with the streaming service launching a spot called “EVs on screen”. Deborah Wahl the Marketing Officer at GM stated, “Entertainment has a huge impact on culture. We want to make EVs famous on streaming, small and silver screens to build an EV culture through storytelling that incorporates the experiences of driving and owning an EV.”
Not only is Netflix promoting the use of EVs in their program, they are also adapting a behind the camera initiative increasing sustainability by optimizing energy use, electrifying and decarbonizing. The Super Bowl spot with Will Ferrell and his new supporting performers, EVs, visits Squid Games, Army of the Dead, and Bridgerton hoping to accelerate the adoption of electric vehicles. The Chevy Bolt EUV, GMC EV Hummer, and Cadillac LYRIQ will be making appearances in Love is Blind, Queer Eye, and Unstable. GM and Netflix announced the product placement of EVs will be separate from any advertising deal. GM is supplying Netflix with a fleet of vehicles for showrunners and directors to use if they chose.
Are we ready for the next star performer? Yes, we have been for a while. Shine bright EV’s, we will be crossing our fingers for your People’s Choice Award nomination this year.
Teresa Perkins is a climate change and sustainability journalist, who is creating research-based climate change content pertaining to sustainable energy at local, national, and global level for publication and distribution. She partners with non-profit organizations for innovative ideas and sustainability projects and connects global UN Climate Change reports to local initiatives.
