The Buc: Turn Transit Into Foot Traffic

For businesses in Buckhead, access is everything. Customers, clients, and hotel guests are already moving through the region every day via MARTA, including a direct connection from Hartsfield-Jackson Atlanta International Airport. The challenge is not getting people to Atlanta, it is getting them the last mile to your door. That is where the Buc comes in.

The Buc shuttle, funded by the Buckhead Community Improvement District and operated by Livable Buckhead, connects MARTA stations to Buckhead’s offices, hotels, restaurants, and retail destinations, creating a seamless link between transit and your business. Instead of relying on rideshare, rental cars, or navigating parking, visitors can step off MARTA and continue their trip with a simple, local connection. Accessibility is a core part of that experience. The Buc is designed to be wheelchair accessible, making it easier for all riders to navigate Buckhead with confidence. From MARTA to final destination, the system supports a more inclusive, barrier-free way to move through the district.

For employers, this improves accessibility for both employees and clients. For hotels, it enhances the guest experience by offering a clear, easy path from the airport to Buckhead without the friction of driving. For restaurants and retailers, it opens the door to a broader audience already in motion across the region. This is especially relevant for airport travelers. Every day, thousands of people arrive at ATL and board MARTA heading north. With the Buc, that journey does not stop at the station. It continues directly into the heart of Buckhead, delivering potential customers within reach of your front door.

The result is simple: fewer barriers, more visibility, and increased opportunity. By aligning with transit, your business becomes part of a larger, connected system that brings people in rather than keeping them at a distance. Transit is already moving people across Atlanta. The Buc helps bring them the rest of the way.

Learn more a bucride.org.