The Buc: Built For Everyone

The Buc is designed to make getting around Buckhead easier. Just as important, it is designed to make that experience accessible to everyone. Access begins with language. The Buc app and website are available in Spanish, helping more riders confidently plan and book trips. For Spanish-speaking residents, employees, and visitors, this removes a common barrier and ensures the service is usable from the first interaction.

Not every rider prefers or has access to a smartphone. The Buc provides a direct alternative. Riders can call 470-567-4337 to speak with a live person who can register accounts, book rides, and answer questions. This is especially important for seniors or anyone more comfortable handling transportation over the phone rather than through an app. Cost is also structured to reduce barriers. Thanks to the Buckhead Community Improvement District recognizing the need for equitable transportation alternatives in Buckhead, rides are free to and from the Buckhead and Lenox MARTA stations, and just $3 per trip anywhere within the Buckhead service zone, making the Buc an affordable option for everyday travel. Physical accessibility is built into the service as well. Wheelchair accessible vehicles are available and can be requested either in the app or by phone. This ensures that riders with mobility needs can rely on the Buc as a consistent, dependable option for getting to work, appointments, shopping, and social destinations.

Together, these features create a system that works across different needs, preferences, and abilities. Whether someone is navigating in Spanish, booking by phone, or requiring a wheelchair accessible vehicle, the Buc is structured to meet them where they are. Mobility only works when it works for everyone. The Buc is built with that standard in mind.

Learn more at bucride.org.