The Buckhead Business Association presents our “Second Cup” Webinar Series featuring Seda Pazarbasi

Seda Pazarbasi is the President and Founder of Ignite Insights Consulting assisting strategy, marketing and advertising teams in accomplishing their objectives through subject matter expertise, custom research and data analysis. Ms. Pazarbasi is the former Vice President of Strategic Insights & Analytics at the American Cancer Society where she led research for the brand, incorporating key trends, analytics, market and consumer learnings into strategy and growth. She is also the former Global Marketing Strategy and Insights Director at The Coca-Cola Company. Prior to this role, she was the Multicultural Marketing Center of Excellence Director at Coca-Cola North America. Previously Ms. Pazarbasi was the Strategic Brand Planning and Research Director for BBDO. She has also held roles of increasing responsibility in various research positions with organizations including Nielsen and Citibank. Ms. Pazarbasi holds a Master of Business Administration in marketing and e-commerce, as well as a Bachelor of Science in engineering and business
administration. Ms. Pazarbasi lives in the Virginia Highlands area of Atlanta with her husband, three young kids, a puppy, and two leopard geckos.

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