I’m Scott Cantrell, a communications and marketing leader specializing in building large-scale community and district-level communications ecosystems that connect public engagement, placemaking, mobility, tourism, events, and economic development. Over the past 20+ years, I’ve helped develop and scale one of Atlanta’s most visible community-led communications platforms through integrated digital strategy, media relations, audience development, event marketing, and multi-channel storytelling. My work focuses on building communications infrastructure that creates long-term visibility and engagement rather than isolated campaigns. This includes developing and managing interconnected website ecosystems, social media networks, email marketing programs, earned media strategies, branded public initiatives, and high-impact community campaigns.
Communications ecosystem highlights include:
- 150,000+ annual website sessions across multiple platforms
- 27,000+ owned email subscribers
- 15,000+ combined social media followers
- 1.3+ billion annual earned media reach
- 466 pieces of digital and print media coverage in a single year
- Major campaign activations generating 135,000+ pageviews in a month
- Multi-platform content generating 100,000+ organic video views
I’ve led communications strategy and campaign development for initiatives including Buckhead Restaurant Week, PATH400, The Buc microtransit program, Miracle on Peachtree, buckheadWALKS!, and numerous district-wide marketing and placemaking campaigns. Through a combination of owned media, earned media, digital marketing, and community partnerships, these initiatives have generated substantial audience growth, public engagement, media visibility, and regional recognition.
Areas of expertise include strategic communications, integrated marketing, placemaking and destination marketing, earned media strategy, audience development, SEO, digital ecosystem development, event marketing, and cross-sector partnership communications. I’m passionate about building communications systems that strengthen community identity, increase public participation, and create lasting institutional visibility through sustained storytelling, strategic partnerships, and audience engagement.
Scott has called East Point, Georgia home for more than 20 years, where he has built deep community roots and a strong passion for placemaking, public engagement, and strengthening local connections. Outside of work, he enjoys spending time with his senior chihuahua, Diego.
