Pediatric Cancer Patients Take Center Stage
***Guest blog: Lindsey Jones – Director of Marketing, Lenox Square***
Lenox Square welcomes Atlantans to celebrate the courage of young cancer fighters as they make their runway debut at Fashion Funds the Cure. Benefiting the National Pediatric Cancer Foundation, the second annual event will be held on Saturday, March 14 from 2-4 p.m. in Macy’s Court.
The highly anticipated fundraiser blends the vibrant world of runway style and glamour with the dreams of pediatric cancer patients for an upbeat fashion show. Guests will enjoy the season’s best trends, delicious foods provided by California Pizza Kitchen and a cocktail reception.
The fashion show will highlight the latest looks from some of your favorite stores at Lenox Square. During the first segment of the show, the audience will meet each modeling pediatric cancer patient and learn about their hobbies and interests. The second portion will showcase participating brands’ newest collections. Lastly, the finale will feature each patient dressed as what they would like to be when they grow up, as they take the runway with someone from that profession. Music complementing each child’s dream will accompany the uplifting ending.
Tickets are $50 and can be purchased online now. Funds raised will directly benefit the National Pediatric Cancer Foundation. Founded in 1991, the National Pediatric Cancer Foundation is dedicated to funding clinical trials by collaborating with a network of cutting-edge hospitals across the nation to eliminate childhood cancer and fast track less-toxic, more targeted treatments and therapies.
The NPCF has received a perfect 100% score for financial health and transparency and is recognized as the top-rated cancer charity in the U.S. by Charity Navigator.
Why is this important?
- Cancer is the #1 cause of death by disease among children.
- 43 children per day are expected to be diagnosed with cancer.
- Only 4% of the billions of dollars that are annually spent on cancer research and treatments are directed towards treating childhood cancer.
- More than 95% of those who survive childhood cancer will have a significant health related issue by the time they are 45 as a result of being treated with drugs designed for adults.
Specific Details & Ticket Information
Event: Fashion Funds the Cure benefiting the National Pediatric Cancer Foundation
Date: Saturday, March 14
Location: Lenox Square, 3393 Peachtree Rd NE, Atlanta, GA 30326
Time: 2-4p.m.
Tickets: Purchase tickets at NationalPCF.org or by calling 813-269-0955. Tickets are $50.
Sponsorship: Contact Dawn Zachman – Dzachman@nationalpcf.org
Media: Please contact BRAVE Public Relations for approval to come onsite if interested in attending.
About the National Pediatric Cancer Foundation:
The National Pediatric Cancer Foundation is a nonprofit organization dedicated to funding research to eliminate childhood cancer through the Sunshine Project, the Foundation’s collaborative research initiative. By partnering with doctors and researchers from the country’s top institutions, the Sunshine Project is fast-tracking the development of new drugs and therapies that will ultimately lead to the cure of childhood cancers. For more information, visit NationalPCF.org
About Lenox Square
Located in the heart of Buckhead, Lenox Square is an Atlanta landmark. Founded in 1959, Lenox Square is one of the largest shopping centers in the Southeast. Anchored by Bloomingdale’s, Macy’s and Neiman Marcus, shoppers have more than 250 store choices, including exclusive brands such as FENDI, Prada and Louis Vuitton. Stores range from designer boutiques such as Cartier and Salvatore Ferragamo to casual staples such as J.Crew and Banana Republic. Five full-service restaurants including True Food Kitchen and The Cheesecake Factory; the extensive Dining Pavilion; and casual dining options including Corner Bakery Café and Cousins Maine Lobster make the center a popular dining and entertainment destination. Each year, Lenox Square is home to the annual Macy’s Tree Lighting, an Atlanta holiday tradition. For a map and store listings, as well as directions, events and job listings, visit simon.com. For additional information, visit Lenox Square on Facebook, Twitter and Instagram.
About Simon
Simon is a global leader in the ownership of premier shopping, dining, entertainment and mixed-use destinations and an S&P 100 company (Simon Property Group, NYSE:SPG). Our properties across North America, Europe, and Asia provide community gathering places for millions of people every day and generate billions in annual sales. For more information, visit simon.com.
